The Japanese have always been known for high tech brands, innovation and technological advancement and this is true even in their watch brands. Japanese brands have been able to find their niches to survive and even improve when other big brands were struggling, such as when smart watches made their debut. They have been doing this since before the “quartz crisis” when in 1969 they developed the first quartz timepiece. With companies like Citizen, Seiko, and Casio coming out with new products monthly and improving features, they have been able to keep sales per capita in Australia higher than any other market. Sales have remained fairly constant and steady; “Japanese society is not known for being loud and boisterous, and likewise the Japanese watch brands tend to be ‘quiet achievers’.”

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