Swiss watch purchases are up 7 percent from 2018 and watchmakers are hopeful for the 2019 year. They are looking ahead to determine where best to push products in an ever changing and dynamic market. New markets are emerging in Asia and watchmakers are learning that consumers are buying more in places like Singapore, Jakarta and Sri Lanka and that with currency fluctuations and stricter customs on overseas products the Chinese are buying more watches at home. Watchmakers are also looking to get more out of the second hand market by buying back more of their used watches and selling them in the stores. Larger groups of watch brands will be wanting to consolidate their manufacturing and discontinuing weaker brands that aren’t big sellers. With the watch industries watch fairs falling by the wayside, watchmakers have had to really look at how they communicate with consumers and will have to restructure their formats
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