COVID-19, or Coronavirus, has disrupted everything and among the things we have had to give up is the watch fairs that come to Geneva Switzerland every year. Well, SIHH – now known as Watches & Wonders is set to launch a virtual watch fair for watch enthusiasts, buyers, writers, and more. Once an exclusive event held for a few days, this online experience will be given to everyone equally and will continue on for months to come.

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Starting on April 25 at 12pm 30 premier brands will get to showcase their new pieces through dedicated brand pages to bring the same feeling of being in a watch booth. “Opening Day” will have short videos from brand executives to introduce their latest wares and those videos will remain on site permanently. A phase two of the digital watch fair is being planned for the coming months for additional announcements and e-commerce sites for watch fans. This virtual fair will allow watch brands to reach more people than they would at the physical fair, engage a broader audience, and help reduce costs.


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