How Much Should a Jeweler Spend on Advertising? | Esslinger Watchmaker Supplies Blog
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Posted by Esslinger Staff


Idex Magazine


Levels of advertising compared to sales are shown in this recent survey from Idex. How much should you spend on advertising? It depends and there is no simple answer. Discount stores generally spend 2-3 percent of revenues and specialty jewelry stores spend about4 percent.


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