Posted December 2, 2011 by Esslinger Staff
Black Friday is a big deal for retailers of all kinds and shopping the day after Thanksgiving has become something like a tradition in some families. But what about the day after Christmas? Is it a big day too?
According to ShopperTrak it will be this year. Christmas falls on a Sunday this year, meaning that December 26th will be a Monday and therefore better suited to shopping. It is predicted to place third on the year’s list of major shopping days behind Black Friday, and “Super Saturday” (the day before Christmas).
“Dec. 26 is a very important shopping day, as shoppers return unwanted gift items and shop for marked-down merchandise,” ShopperTrak co-founder Bill Martin said. “If retailers depend on last year’s shopper turnout and behavior as a guide for staffing and inventory plans, they will lose out on business this year. Dec. 26 is going to be a door-buster day.”
While the recession will impact the shopping increase, ShopperTrak is still predicting a 60% increase in store foot traffic that Monday based on past shopping trends and other shopping research. Retailers, the bottom line is be ready to meet the increased traffic on Monday the 26th, whether it be as dramatic as predicted, or just higher than normal. To read more about their prediction, check out this article from National Jeweler.