When you are buying cultured pearls or any piece of fine jewelry, you are making an important decision. How do you know where to buy?


To make sure you get jewelry that you will be happy with now and for years to come, just follow this simple rule: buy from a professional jeweler, someone you can trust. Choose a retailer who has been serving the community for a number of years and has an established reputation.


Ask if the jeweler is a member of the Jewelers of America, the national association for retail jewelers, or look for the “J” mark on the door. A JA jeweler is knowledgeable and can help you select, and match your cultured pearls. Your jeweler can guide you, not only through this purchase, but any fine jewelry purchase.