Platinum is among the finest, purest and rarest precious metals. One of the strongest and most enduring of metals, it is also one of the heaviest: a piece of jewelry containing 90 percent pure platinum weighs 60 percent more than a 14-karat gold piece of similar size. It is ideal for jewelry that’s worn everyday because it shows little wear and because it is hypoallergenic.


Jewelry made of platinum is also very pure: In the United States platinum jewelry generally contains anywhere from 85 to 95 percent pure platinum. By comparison, 18-karat gold is 75 percent pure gold and 14-karat gold is only 58 percent pure gold. If a piece of platinum jewelry is marked “Platinum” then it contains at least 95 percent pure platinum. Jewelry with 85 to 95 percent pure platinum is marked “950 Plat.” or “950 Pt.” “850 Plat.” or “850 Pt.”. Both the two and four-letter abbreviation for platinum is used.


This rare metal has a rich, white luster that complements diamonds and other precious gems while its neutral color enhances a stone’s brilliance and depth. As platinum’s strength and durability are recognized and admired, bridal couples worldwide are rediscovering platinum as the metal of choice for engagement, wedding and anniversary jewelry.


A diamond and its setting should last forever. Because platinum is superior to other metals in strength and durability, it offers a diamond the greatest protection. The breathtaking radiance of a diamond fused with the timeless elegance of platinum creates a rare and enduring symbol of love.