Why is platinum’s purity important to me?
Platinum, one of the world’s strongest metals, is hypoallergenic, tarnish-resistant, and extremely durable.
Is platinum the same as white gold?
No, not at all. During World War II, the U.S. government prohibited platinum use in non-military applications, including jewelry. Because of strong consumer preference for platinum’s pure white luster, white gold was substituted in platinum’s absence. To create white gold, yellow gold is alloyed with other metals to achieve a white look. However, platinum is white to begin with and maintains its white luster permanently. Its purity, strength, rarity, durability and naturally rich, white color make it make it a desirable metal.
How should I care for and clean my platinum jewelry?
Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a good prepackaged jewelry cleaner available at your local jeweler or have it professionally cleaned by your local jeweler. As with all precious jewelry, handle with care, and avoid letting your jewelry pieces to touch or scratch each other.
Will platinum scratch?
Signs of wear, including scratches, will inevitably appear in all precious metals, even in platinum. However, due to platinum’s durability and strength there is usually little metal loss when the piece is scratched. If your platinum jewelry does develop visible scratches, you can have the piece re-polished by a professional jeweler.