The Merchant Marketing Director develops and carries out cohesive marketing strategies that support seasonal/annual sales and EBIT goals. The Merchant Marketing Director will have direct resposibility for a DMM/GMM pyramid. This position builds successful marketing campaigns, collaborating closely with Marketing, Merchant,Digital and Planning teams, and cross functional marketing teams to contribute to annual calendar strategy development.
Essential Functions:
- Execute seasonal marketing strategies for each business category that supports and align the priorities of the Buying Office, our Vendor partners and the Macy’s brand
- Partner with DMM to plan out advertising strategy and content by month, selecting ad candidates submitted by the Merchant teams
- Partner with Fine Jewelry Business Director and maintain a positive, collaborative relationship in order to drive sales across the division
- Act as a liaison between the Buying offices and the various Marketing teams, ensuring all strict advertising deadlines are met and buying strategies are appropriately executed in print
- Work with the Digital team to ensure all Store and MCOM marketing strategies are aligned
- Analyze sales results/trends to identify and pitch new business opportunities
- Contribute to seasonal marketing strategies with merchant buying teams to drive sales
- Partner with Marketing to create proposals and deliver strategic marketing presentations for key vendors
- Compile and configure layouts for storewide direct mailers and ROPs
- Prepare analysis by event and present at weekly GMM style outs
- Negotiate Fine Jewelry co-op with vendors each season
- Maintain, coordinate and expedite ad proofs, merchandise for photo shoots and sign-offs for all advertisements
- Own the Promotional Calendar for Fine Jewelry; meet all on sale/off sale requirements & lay out the Fine
- Jewelry POS strategy by event
- Manage, coordinate and present the Jewelry National Broadcast items
- Manage all POS price changes for Fine Jewelry/Watches
- Work with Buyers to ensure that pricing strategy is executed and maintained appropriately
– Interview, train, mentor and manage staff to create a cohesive team and productive environment - Sign-off all Magazine and ROP ads, manage the buying teams to ensure all Direct Mail/Insert ads are signed off accurately and by the deadlines
- Manage monthly coupon exclusions for MIO
- Manage the event recaps/item selling for each event, deliver ad recap to DMM after each event
Qualifications:
Education/Experience:
- 2-4 years of prior retail marketing, buying, or planning experience
- Multiple functions & business interactions
Communication Skills:
- Strong communication skills – written and verbal
- Ability to interact with all levels in the organization
- Ability to build and foster good relationships
- Able to build partnerships and teams across functional units
Reasoning Ability:
- Problem solver with analytical reasoning skills and ability to identify emerging opportunities
- Ability to multi-task in a fast paced environment, handling multiple projects/plans
Other Skills:
- Proficient in Excel, PowerPoint, and Word
- Demonstrates creativity in idea generation and project execution
- Ability to Influence others to complete weekly advertising task/projects
- Must be able to meet deadline and maintain priorities in a consistently changing environment
- Must be organized
- Ability to form partnerships with Merchant, Planning, Marketing and Support Teams
- Familiarity with Fed systems and MAS
- Comfortable in high profile settings with upper management
Work Hours:
- Regular attendance and punctuality
This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy’s Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Industry : Information Technology and Services, Retail, and Apparel & Fashion
Employment type : Full-time
Experience : Not Applicable
Job function : Management,Marketing
Meet Macy’s
Information Technology and Services · 10001+ employees · Public Company
Company
Macy’s, Inc., with corporate offices in Cincinnati and New York, is one of the US’s premier retailers, with fiscal 2010 sales of $25 billion. The Macy’s Brand includes about 810 Macy’s department stores and furniture galleries in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com. The Bloomingdale’s brand includes 41 department stores and home stores in 12 states, bloomingdales.com and (as of April 2, 2011) four Bloomingdale Outlet stores in three states. Bloomingdale’s also operates in Dubai under a lease agreement with Al Tayer Group LLC. Macy’s, Inc.’s diverse workforce includes approximately 166,000 employees.
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